Troy HoggardPrincipalCannon Design
Troy is a design principal and self-admitted process geek. He approaches design on a quest for diligent discovery followed by thoughtful translation. He believes his best work emerges from collaboration and consensus building, making the complex, sticky decisions seem obvious and simple. Troy brings to life solutions the client can see themselves in, spawning a true sense of co-authorship. His work reflects the voice of the client’s future whereby vision and aspiration is translated into shapes, metrics and meaning that will endure for generations. Troy has presented at four LCI National Congresses, and leads the Lean Design group at Cannondesign.