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Tuesday, September 27, 2022  |  11:15 AM - 12:15 PM

Open to Conference Attendees Only

Using Quick Hit Market Assessments to Inform Site Selection

Jillian Barbaro
Strategic Planner, Senior Associate, Array Advisors
Jonathan Bykowski, AIA, Lean Six Sigma Black Belt
President, Practice Leader - Operational Planning, Array Advisors
Joseph Guiffrida
COO, ARA Health Specialists

In an ideal world, before the selection of every new site for healthcare facilities, a full market assessment would be done by a strategic planner. However, sometimes this is not possible with the given resources – the expertise is not there, the funds are not there, or there simply isn’t the time as we saw when selecting sites for temporary COVID care facilities. With resource constraints, however, a quick-hit market assessment can be conducted to choose between alternatives or at least inform stakeholders of the benefits and drawbacks of the site. The presentation will look at several examples to teach attendees how to recognize opportunities to reserve capital resources and utilize public information sources to research potential markets.

1: Recognize instances in which a full market assessment may not be a reasonable option.
2: Utilize public sources of information to research your potential markets.
3: Evaluate the market considering four key indicators.
4: Integrate market findings to inform site selection or choose between alternatives.
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