Session Detail

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Tuesday, September 27, 2022  |  11:15 AM - 12:15 PM

Open to Conference Attendees Only

From West to East: Balancing Distinct Market Trends and Institutional Needs

Associate, Director of Healthcare, Gensler
Amy Carter, NCIDQ
Associate, Healthcare Planner, Gensler
Jennifer Cheng
Program Manager, Planning, Real Estate, Facilities, Construction and Operations, Hoag Memorial Hospital Presbyterian
Cathy Dolan-Schweitzer
President and Author, Health Well Done, Former Senior Project Manager, Columbia University Irving Medical Center
Christine Wang, AIA, LEED AP, BD+C
Senior Associate, Southwest Practice Area Leader - Healthcare, Gensler

Today’s consumers have more choices than ever when it comes to where and how to receive care. As the healthcare landscape shifts with new trends around expectations, engagement, and consumerism, there is an opportunity to rethink the patient care experience to stand out in a competitive market. This interactive session will share an overview of two different health institutions’ strategies (Columbia University Irving Medical Center and Hoag Memorial Hospital Presbyterian) for expanding ambulatory care services into the community and how distinct goals and geographic market trends drove the facility design. Attendees will learn unique design and project implementation approaches and how to align this to an institution’s vision and business planning objectives.


1: Gain insight into how geographic regions influence the ambulatory care market and trends 
2:  Develop an applicable vision that supports an institution’s desired goals based on the need of the community served 
3:  Assess and apply facilities strategies focused on speed to market, landlord provided tenant fit-outs, and hospitality-driven design to advance care 
4:  Recognize design processes and solutions to yield desired outcomes for distinct institutional needs

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