December 6-8, 2021
Austin Convention Center | Austin, TX

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Industry News for the entire team who designs, plans, constructs and manages healthcare facilities

The Leaflet Article


Planning Again Feels So Good

Jenabeth Ferguson

I have been professionally planning conferences and tradeshows for nearly 25 years. It is not only what I do, but also very much who I am.  In my family and friend groups I am the planner.   In late February of 2020 I was coming off my niece’s senior season of playing college basketball. I had been part of planning weekends for the team, team dinners and senior weekend.  Honestly, I was exhausted and looking forward to a little downtime before we started planning her graduation.  And we were in the middle of one of my favorite times of year in Symposium planning when I read stacks and stacks of speaking proposals. 


You know how this story goes; I not only got my wish for downtime, but it came in spades.  Suddenly there were no graduation parties or summer get togethers to plan.  I did pick the final speaking proposals and we notified the speakers but that was about as far as we got.  Like a lot of things that conference program sat in limbo through April and May last year and then was finally cancelled.  And suddenly, I was a woman without an event to plan.  In my long career, I have been a part of as many as 30 events in one year and sometimes as few as 3.  I never imagined a year would go by when I would not set foot on a tradeshow floor or welcome attendees into a convention center.  And yet that is what happened in 2020. 


While we were cautiously optimistic about our September dates for this year, when given an opportunity to move to December we thought that was more of a sure bet.  At first, we were making plans slowly and still not sure.  I would find myself doing something I’ve done many times before, but the brain was a little rusty. In the last month or so that caution has been replaced with a more deliberate pace.  We have opened registration, the program is almost done and about to be announced, the Symposium Distinction Awards are open for submission.


Boy does it feel good to make definite plans for bringing the Symposium community back together this December.  I can not wait to walk the exhibit hall, see all the speakers bringing their presentations to life and mostly just watching old friends and colleagues be together again. 


Keep your eyes on your email in the coming weeks for our 2021 conference program announcement!


Be well,


Jenabeth Ferguson
Vice President, Symposium Director

Healthcare Facilities Symposium & Expo

P.S. Have a thought about the Symposium? Please feel free to contact me at any time at

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