September 21-23, 2021
Austin Convention Center | Austin, TX

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The Leaflet Article


My Top Three

Jenabeth Ferguson

We are just under 3 months from our 2019 event and there is a lot going on including the tour program announced this week. I thought I’d take advantage of this space to let you know my top 3 things I am looking forward to as part of this year’s event.

#3 NOAH! The National Organization for Arts in Health will hold their 3rd annual conference in conjunction with HFSE. Arts have a dramatic impact on all of our health and wellbeing. The NOAH sessions focus on bringing this to the healthcare environment with examples from Lucile Packard Children's Hospital at Stanford, Houston Methodist and Partners HealthCare. The energy and vitality the NOAH attendees bring to the event is truly wonderful and impacts the health and wellbeing of all HFSE attendees. This year as an added bonus the choir director from the Houston Methodist Hospital’s Center for Performing Arts Medicine will be holding two practices during the conference for anyone who wants to be part of the all-conference wide choral performance before the closing keynote.

#2 Gina Bleedhorn’s Keynote! On Wednesday morning Gina with her extension experience from the retail and financial industries will talk about Creating a Healthcare Experience for New Generations. We have talked about this extensively in our board meetings these past two years. The impact of the emerging millennials into the marketplace and their expectation to have the same experiences in healthcare that they have in other industries. I have seen Gina speak and know the work she has done with Northwestern Memorial HealthCare and can not wait for her to address our audience.

#1 Boston! If you have attended our event before then you know I am a Massachusetts girl born and raised. I am so excited to be welcoming everyone to my city. Boston makes so much sense for our event with some of the top hospitals in the world right within walking distance from the Hynes Convention Center. We have worked with the Healthcare Facilities Committee of the Boston Society of Architects to plan a walking tour of the Longwood Medical Area which is an approximately 9 city block area of Boston housing one of the most dense concentrations of healthcare related activity in the country. What an amazing opportunity for our attendees. Our location at the Hynes also puts us in the heart of Boylston and Newbury Street where there are tons of restaurants and shops all within walking distance. Fall in Boston is the best time of year – all the college students are back; the leaves are starting to change colour, the air is crisp and cool and the Red Sox are playing at Fenway Park. Boston is such a wonderful city and I can’t wait for you all to come and visit in September.

Enjoy your summer and register to join us in Boston this fall!

Be well,

Jenabeth Ferguson
Vice President, Symposium Director
Healthcare Facilities Symposium & Expo

P.S. Have a thought about the Symposium? Please feel free to contact me at any time at

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