September 21-23, 2021
Austin Convention Center | Austin, TX

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Industry News for the entire team who designs, plans, constructs and manages healthcare facilities

The Leaflet Article


2018 Top 3 List

Jenabeth Ferguson

Kids are starting to head back to school. The humidity here in the Northeast has finally broken (at least for the time being).  The days are just a little bit shorter. All of this means that fall is right around the corner and that means so is the Symposium.  We’re a little later this year so we still have all of September to get ready.  For the last several years it has been an annual August tradition, that I share with you the top 3 things I am looking forward to at this year’s event:


  1. The What If? Keynote!  Have you ever wondered, what if a health delivery network fully supported the pursuit of health rather than the management of disease?  What if doctors could be pure clinicians, operating outside the daily influence of administrators and insurance?  This exclusive keynote will answer these questions.  The CEO, Founder, Present, Chairman of the Board of this Health Delivery Network as well as the Director of Clinical Procedures and Protocols, Executive Director of Corporate Strategy Development, President of Research, President and CEO of Architecture and President and CEO of Construction Management will be part of the panel discussion. Who are they? Continue to check back here in the coming weeks and search social media for #whatifkeynote #hfse18 to find out. 


  1. Our Healthcare Providers Roundtable on Monday morning. This is going to be a chance for individuals employed by a hospital or healthcare system who oversee capital construction projects to gather and openly exchange ideas. Only healthcare providers will be allowed in the room.  They will be tackling topics encountered in the day to day operations of being an owner’s representative managing the architects, engineers and contractors working on their projects.  I am so excited to bring this opportunity for all the healthcare providers that attend the Symposium.


  1. Our closing keynote, Weeds or Flowers? How perspective changes everything with Francis Murdock Pitts.  I think so many folks know or know of Frank from his leadership roles with the AIA and ACHA but I’m not sure everyone realizes he has made his 40-year career planning and designing facilities for the mentally ill.  We are slowly tearing down the stigma associated with mental health in this country.  But a stigma still exists within the AEC community that behavioral health design is institutional and lacks innovation or creativity. Frank is going to change our minds and I can’t wait.


As this is my last column before we all gather in Austin, let me take a few more minutes of your time to point out 3 sessions.  These sessions came from an overwhelming number of submissions on the same topic that we asked multiple groups to shorten their presentation and work together to give you a packed session on multiple project perspectives on the same topics.


Transforming Cancer Care: 4 Case Studies on Improving Treatment and Experience

Engaging the Neonatal Intensive Care Team to Create a Supportive Environment

Taking on the Silver Tsunami: Two Approaches – Longevity Performance & Adaptive Reuse


There is so much happening at this year’s Symposium that will help you connect with the real thought-leaders and top business minds in our industry.  Be sure you have registered for your conference pass. As a reader of the Leaflet you can get a 10% discount by using VIP Code LF823.  Even if you can't attend for all 3 days check out our Expo Plus Pass which is free and includes the What If? Keynote on Tuesday.  

I look forward to seeing in you Austin!

Jenabeth Ferguson
Vice President, Symposium Director
Healthcare Facilities
Symposium & Expo


PS Have a thought about the Symposium? Please feel free to contact me at any time at

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