Faculty Profile:

Gina BleedornChief Experience OfficerAdrenaline

As Chief Experience Officer of Adrenaline, Gina is responsible for Brand and Marketing Strategy for the agency and key client accounts. She has worked with hundreds of organizations across the country, from brands like Northwestern Medicine, Capital One, Charles Schwab, E*Trade and Whole Foods to regional and community institutions. Frequently speaking publicly on industry trends, she believes in a consumer-centric approach to branding focused on creating meaningful experiences. She is an internationally published author on the topic of brand strategy, and over the past 15 years has refreshed and launched dozens of brands.