Session Detail

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Monday, October 8, 2018  |  1:45 PM - 2:45 PM

Open to Conference Attendees Only

Network Transformation & the Engaged Consumer Experience

SPEAKERS
 
Andrea Harnden
Manager, System Marketing Integration, Northwestern Medicine
 
D. Christopher Howe
SVP, Retail Experience Design, Adrenaline
 
Sean Keathley
President, Adrenaline
 
Lynn Murphy
Director, Planning and Construction, Northwestern Medicine

Emerging technologies, channels and automation are shifting the way we interact with each other, our culture and ultimately consumer expectations. Consumers have a vast amount of choices at their fingertips and today’s brands understand experience is the great differentiator. Automated patient engagement is becoming one of the most significant drivers in the transformation of healthcare. At Northwestern Medicine, a growing, nationally recognized health system that provides world-class care throughout Chicago, an improved patient experience is a priority, as well as an increased brand presence and consistency – across all patient touchpoints, including the physical space.  Join our team to learn their insights on emerging experiential trends, changing patient expectations and the processes & methodology they used to translate the Northwestern brand, transform their Immediate & Convenient Care Centers and create a more consumer-driven experience.

 

LEARNING OBJECTIVES:

1. Recognize the key drivers of change and identify how to build loyalty and efficient communication with patients where engagement is now expected
2. Understand how emerging experiential concepts help create front-end branding alignment across a physical network in diverse geographies
3. Learn how forming collaborative teams across organizational silos bring a consistent message with measured cost effectiveness
4. Understand how to translate and maximize exterior site branding for an optimal visual experience and presence

SESSION FOCUS AREAS: = Generative Space = NOAH