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Wednesday, September 20, 2017  |  9:45 AM - 10:45 AM

Open to Conference Attendees Only

The Art of Storytelling – Supporting the Institution’s Brand Through Design

Sasha Archer, AIA, LEED AP ID+C, WELL AP
Associate, Architect, HOK
Cheryl Hanson, LEED Green Assoc.
Interiors Coordinator, NewYork-Presbyterian Hospital
Marjorie Sobylak, Assoc. AIA
Sr. Project Manager, NewYork-Presbyterian Hospital
Christine Vandover, IIDA, NCIDQ, LEED AP
Senior Interior Designer, HOK

The US News Best Hospital Report publishes annual rankings designed to help patients identify treatment facilities that are delivering excellence in medical care. In 2016, the magazine has again ranked New York-Presbyterian Hospital as the #1 hospital in NYC and #6 in the nation. Storytelling is used as a way to align consumers to a company’s service by communicating memorable messages and making that business the preferred choice even in a crowded marketplace. Interior design uses visual and experiential stories. With its unique urban context and challenges, NYP’s new David H. Koch Center in NYC embodies the institution’s vision of enhanced and quality care through thoughtful interior environments composed of functional yet attractive details, materials and furnishings, and elevated graphics and art. This presentation reflects on ways the interior design and creative process was used to support the hospital’s mission in providing a positive and memorable patient experience.


1. Examine the challenges presented in the new facility's urban context and discuss how the hospital’s vision was integrated into the design theme
2. Discuss the integration of interior design to develop the institution’s story, and explore design opportunities to enhance and propel the brand
3. Learn about the multi-faceted approach and process to integrating the owner’s vision and unique design aesthetic into the various space types
4. Identify technology innovations and design tools, and discuss how they were used to propel design decisions

SESSION FOCUS AREAS: = Generative Space = NOAH