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Monday, September 18, 2017  |  3:15 PM - 4:15 PM

Open to Conference Attendees Only

What Financial can teach us about the future of healthcare

Gina Bleedorn
Executive Director, Adrenaline
Sean Keathley
President, Adrenaline

As experts in transforming customer experiences in the financial and retail industries, we will unveil the parallels between these industries and healthcare. The trends in experiential space design within financial and retail are directly predictive of the future of healthcare. We will apply our expertise as design practitioners to give healthcare organizations a blueprint for creating and implementing a brand-centric customer journey within their networks.

Consumers are demanding experiential change in nearly every industry today, and healthcare is the next big industry ripe for change. Rather than just accepting the state of sometimes inaccessible, impersonal and inadequate care, today’s uber-empowered patients are demanding more. In short, consumers are now calling the shots, and healthcare is playing catchup.
As a healthcare provider, taking the time to understand the healthcare consumer and identify your unique value proposition inside the industry is key to ensuring your evolved healthcare brand is meeting the modern healthcare consumer’s needs, adding value to their lives and providing a customized experience through the healthcare process.  Find out what healthcare can learn from the financial and retail industries to create innovative customer experiences that inspire more than satisfaction, but engagement and loyalty.
SESSION FOCUS AREAS: = Generative Space = American Society of Interior Designers = NOAH