PRE-CONFERENCE: October 1, 2012
CONFERENCE: October 2 - 4, 2012
EXHIBITS: October 2 - 3, 2012
Navy Pier | Chicago, IL
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Keynotes

KEYNOTES
Tuesday, October 02, 2012  |  8:30 AM - 9:45 AM
Story-Structures: Creating Greatness Through Spatial Stories
For healthcare design, it is the best of times and the worst of times. The best is the revolution in design that envisions the healthcare facility as a powerful instrument of healing. The worst is that, after all the time, money, and expertise are spent, people move in and an “old play is performed on a new stage.” By combining cutting-edge experience design and staging techniques with Disney Imagineering approaches, presenters will illustrate a ground-breaking new method that will take your new facility beyond an inanimate physical structure to a vibrant story structure, upon which a patient and staff experience required for greatness can be performed.
Gary Adamson, Chief Experience Officer, Starizon Studio
Ed Goodman, Principal Innovator, Starizon Studio

KEYNOTES
Wednesday, October 03, 2012  |  9:15 AM - 10:15 AM
Keynote
Information on this keynote will be available in June 2012. Please check back then.

KEYNOTES
Thursday, October 04, 2012  |  10:30 AM - 11:30 AM
Why Are Hospitals Getting Bigger?

Improving hospitals and patient outcomes are at the top of the list when designing and building hospitals but have we stopped to think why hospitals are so much larger? In the past thirty years, there have been an unbelievable number of changes that have caused hospitals to expand in size and expense.  Let’s explore what has changed and determine why hospitals are larger and more expensive to build today. When we are involved in designing hospitals, we rarely think about the impact individual decisions have on the overall size. There have been numerous changes and improvements to care delivery which demand that we build larger buildings, but what is the impact? Over the years, numerous changes have occurred in five areas that have a profound impact on size and cost of hospitals, they are: •Technology •Codes and standards •Information Technology •Service line expansion •Market expectation.  This presentation will compare two 265-bed hospitals, built thirty years apart in similar environments, similar sites, and designed by the same architectural firm.

LEARNING OBJECTIVES:
1. What keys to evaluate to control cost and size and why it is important
2. What issues are in your control and how far can you push the envelope
3. What has changed in the past five-thirty years that has affected the size of hospitals
4. Facts and take-away tools to use when communicating with the board and community on your next design and construction project

William W. Heun AIA, Partner, Matthei & Colin Associates
Neal McKelvey, Senior Hospital Operations and Construction Executive
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